Wednesday, April 6, 2011
Kyle Cooper: Master of the Title Sequence
The use of typography in Kyle Cooper's title sequence for Spiderman 2 is very subtle because the overall composition is so complex. After the initial fifty-five seconds, the type becomes static. Obviously, this was done in order to balance the hierarchy between the imagery and the credits, but it is done so in a way that keeps the sequence interesting and engaging. There is a ton of masking and motion in the sequence, and I feel that if the typography also moved it would be less integrated with the sort of frame based motion. One thing I really like is that the typography never appears in the same place twice, and it also appears in a couple different formats. This helps keep the viewer engaged and interested in the sequence. Sometimes names or roles are left-aligned while other times they are offset. I believe this title sequence encompasses the power of typography in motion graphics while being fully integrated into the piece as a whole.
I find a good deal of inspiration from examining this title sequence as it shows ways in which typography can be positioned and arranged in different ways to remain interesting and hold the viewer's attention. For my own work, I feel I can draw from this sequence if I ever create an intro or title sequence that encompasses a large array of imagery and typography. I do not feel the handling of typography to be very applicable to my kinetic typography project, however, because of the lack of imagery set by the basis of the work. I do admire the transitions and masking effects because of the way the sequence flows together. I also like the fact that Cooper breaks the precedents he sets towards the end of the sequence when the type remains through his frames.
Saturday, April 2, 2011
All Whites Guaranteed Work
Tonight I read Are whites racially oppressed? by John Blake. I feel that the article does not clearly communicate a message, and that it is simply a collage of quotations in order for CNN to appear unbiased. Among the cluster of quotes I identified a two key points that I would like to respond to and voice my opinion about.
First and foremost, during this economic recession, many whites have joined the unemployment lines. Please correct me if I'm wrong, but how is unemployment a race related issue? I have never seem a sign or clause stating something to the effect of "In America, all whites are guaranteed work." I feel entitled to the freedom of making a racial comment, especially because of the amount of spin encompassed in the article, so here it is: Generally, the problem I see with unemployed white individuals is not the fact that they cannot find work, but more so the fact that they are unwilling to do the work available to them. Of course there are innumerable variables, but it seems whites generally feel entitled to "better jobs" than those that may currently be available to them, and I see many people willing to throw up their hands and sit on unemployment rather than to actively seek employment with a job that may seem degrading to them. This issue reminds me of my High School days. I have never had a teacher that did not advocate the importance of post-secondary/higher education. I feel that everyone, at some point, was told of the higher job security available to them through higher education. However, it seems to me that white America is simply getting scared and blaming their problems on "racism" instead of working hard to achieve the ends they desire.
In response to the fact that there are minority only scholarships: think for a moment how many more scholarships are available from private sources. I have seen employers ignore applications submitted by African Americans simply because of their race. In the white American hysteria currently taking place, how many times do you think white owned companies award scholarships to individuals of an actual minority group? I feel as if white Americans are simply becoming scared that they may lose the majority control of America and are trying to secure their dominant position in the stratification system.
First and foremost, during this economic recession, many whites have joined the unemployment lines. Please correct me if I'm wrong, but how is unemployment a race related issue? I have never seem a sign or clause stating something to the effect of "In America, all whites are guaranteed work." I feel entitled to the freedom of making a racial comment, especially because of the amount of spin encompassed in the article, so here it is: Generally, the problem I see with unemployed white individuals is not the fact that they cannot find work, but more so the fact that they are unwilling to do the work available to them. Of course there are innumerable variables, but it seems whites generally feel entitled to "better jobs" than those that may currently be available to them, and I see many people willing to throw up their hands and sit on unemployment rather than to actively seek employment with a job that may seem degrading to them. This issue reminds me of my High School days. I have never had a teacher that did not advocate the importance of post-secondary/higher education. I feel that everyone, at some point, was told of the higher job security available to them through higher education. However, it seems to me that white America is simply getting scared and blaming their problems on "racism" instead of working hard to achieve the ends they desire.
In response to the fact that there are minority only scholarships: think for a moment how many more scholarships are available from private sources. I have seen employers ignore applications submitted by African Americans simply because of their race. In the white American hysteria currently taking place, how many times do you think white owned companies award scholarships to individuals of an actual minority group? I feel as if white Americans are simply becoming scared that they may lose the majority control of America and are trying to secure their dominant position in the stratification system.
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