The Decline of Websites

One reason I believe smaller websites are at an extreme disadvantage, in terms of patronage, is because of a viewers past experiences. Inevitably, everyone has seen one of those amazing, mystical, glowing websites that could possibly induce vomiting or seizures. Please view example one:

 

It seems to me that many web "designers" simply forget the primary function of a website: to display information. If a viewer cannot discern where links and/or primary navigation are, they are more likely to simply leave the website than to continue searching. Many graphic designers can create amazing print design, but they often struggle when learning web design. usabilityfirst.com sums up my own personal beliefs and observations as to the root of this phenomenon. "While there is a surface similarity between print graphic design and website graphic design, website design is much closer to product or industrial design than print design." When practicing web design, the designer must balance usability and design in order to create a highly functional website that intrigues a viewer to browse around.